ANTI SMOKING EDUCATION
Massachusetts Department of Public Health
More than 8,000 people in Massachusetts die each year from smoking – that’s one person every hour of every day. Since 1994, GEOVISION has partnered with the Massachusetts Department of Public Health to create EMMY award-winning campaigns for its world-renowned Tobacco Education Media Campaign. Our particular emphasis has been on messages for Latino, African-American and Portuguese-speaking communities. Key issues we’ve dealt with include secondhand smoke, smoking cessation, smoking consequences and industry practices. Our campaigns have targeted youth and adults.
Our work has not only won awards but has also achieved measurable results. Choose a case study below to see an overview of our work.