The Challenge: GEOVISION was given the challenge to adapt an existing McDonald’s radio campaign for Latino audiences in Central PA.
Strategy: To maintain campaign synergy, GEOVISION took pains to ensure that all new materials retained the existing creative concept for the campaign—a playful, family-oriented, upbeat feel, with an added twist of cultural nuances.
The Solution: Our creative team developed a set of four new radio spots with new situations and humor suited to Hispanic audiences. To make sure we got the right voice talents, we held casting sessions in Los Angeles, where there is a much broader Latino talent pool. GEOVISION also took charge of production and direction of the spots.
The Result: The client was happy (we loved to see them smile), the new ads resonated with the Latino community, and the spots were extensively used.