Maxine is responsible for day-to-day campaign management, including client communications, leading the creative team through the creative process, field research, clearinghouse fulfillment, and assisting with new business initiatives.
Recently, Maxine led the creative development of the Abstinence Education projects, designed to target African American and Latino youth (pre-teens and teens).
Before coming to GEOVISION in 2004, Maxine managed marketing promotions for an urban entertainment magazine and a local radio D.J. Her responsibilities variously included advertising sales, graphic design, copywriting and editing, and staff management.
Maxine is first generation Dominican and is fluent in Spanish. In 2002, she received a B.S. in Business Management with a Marketing focus from Mount Ida College, and in 2009, she received her M.A. in Advertisting from Boston University.