Coca-Cola

The Challenge

McCannErickson approached GEOVISION principal Juan Mandelbaum for the production of a couple of very high-end TV spots for international markets, to be run in the summer months.

The Solution

Using an extensive network of international contacts, Juan took the production to Argentina, where a mixed US and local crew was assembled. Casting was conducted in Argentina, and the spots were shot on beautiful locations in Buenos Aires. 

Results

The result was a visually appealing spot with high production values that Coca-Cola loved. The spot went on to air all over Latin America and Europe.  McCann was extremely impressed by the capabilities and enthusiasm of the local crew, and blown away by the beauty of the talent.